Through products and creativity, TID explores the notion of time.
TID is Swedish for time – a precious currency to spend on things you love. That’s why we invest ours on perfecting watches. From the studio in Stockholm, we obsess over materials and details to produce a limited collection of iconic timepieces for you to wear everyday.
On one hand TID sets out to make iconic watches to wear through shifts in times and styles. On the other, TID acts as a canvas for artists, thinkers, writers and visualisers to each year conduct a creative research with one very simple brief: Explore Time.
Form Us With Love in collaboration with TID Watches launches TID No.3, a lighter, optically transparent version of the staple timepiece No.1. It is the third, in a series of material explorations, sharing an instantly recognisable case design by FUWL.
TID No.3 is made of a thermoplastic material, TR90, which in addition to being incredibly durable, is both flexible and lightweight. This, 38 mm watch case comes in one clear finish, presented with the choice of seven well-curated watch-face colours and matching silicone wristbands.
‘By introducing a clear material, our ambition is to insert a playful yet minimal element, which is easy to combine with any colour or style,’ Ola E. Bernestål, CEO of TID Watches explains.
In polycarbonate, the case becomes less predominant and cleverly sets the tone for a more personal expression. The see-through frame perfectly adapts with any wristband, adding a subtle youthful character, in rays of White, Black, Grey, Blue, Green, Pink and Orange.